Licensing and Responsible Drinking
was conducted by SSHCP early 2007 and was collated and compiled in a report
to the Council of Ministers in June 2007. Below are findings of the research
as presented to the Council of Ministers and this will explain where we
are going and what SSHCP hope to achieve in the future.
Issue: The main issues around alcohol and licensing is the behaviour
of some people leaving pubs and clubs and the serving of alcohol to young
people underage in off-licensed and on-licensed premises.
Sources: Public anecdotal evidence; Community Focus Groups; official
statistics; field research; statistics from private sector; drinking diaries.
Caused: Injury, damage to property, noise annoyance to residents;
fear of crime, negative perception of St Helier, health issues.
Saturday and Sunday Mornings 1-3 a.m.
of Incidents Focus on Waterfront/Weighbridge areas
Evidence supplied by the St Helier Honorary Police shows that 6 St Helier
licensed premises were convicted in court during 2006. These include 4
off-licences and two pubs. 3 of the off-licence convictions were for selling
to underage and 1 was for selling to persons under the influence. The
pubs were both convicted for allowing persons to remain on premises after
hours and one of the pubs was convicted for permitting drunkenness on
is hard to square this level of prosecution with the large body of anecdotal
evidence gathered which suggests that both drunkenness on licensed premise
and sale of alcohol to underage is more widespread.
gathered from fieldwork with the police showed that there are significant
numbers of people in town who are highly intoxicated. Whether or not this
is as a result of them drinking on licensed premises however is not clear.
supplied by the hospitality industry does suggest that the drinking culture
is changing in Jersey. It is noticeable that fewer people are going out
during the week, preferring to party on the weekend. The average spend
per-person in nightclubs is £7-8, the equivalent of 3-4 drinks.
It is believed that this change is partly due to the increased expense
of buying alcohol from pubs/clubs. Pub and nightclub owners suggest that
the law which prohibits them from offering cheaper drinks and putting
on drinks promotions should also apply to off-licences. They suggest that
the price differential is encouraging people to drink at home prior to
going out and this drinking can be harmful. The drink diaries tend to
support this view with people stating that they drink quite heavily before
going out because it is cheaper.
issue of underage drinking will be dealt with under Anti-social Behaviour.
of Premises Licence.
Currently nightclubs in Jersey stop serving alcohol at 2 a.m., allow 20
minutes drinking up time and 10 minutes to vacate the premises. This leads
to a situation in which there are 100s of people all coming out onto the
streets of St Helier at the same time. The proposal is to extend the time
that patrons are allowed to vacate the premises for a further 30 minutes
thus encouraging a trickle effect rather than a rush.
There is a perceived disparity between off-licences who are allowed special
promotions on alcohol and on-licences which are not allowed to substantially
discount alcohol, nor offer 'happy hours' etc. Anecdotal evidence would
suggest that the pricing of alcohol is leading to a potentially unwanted
change in drinking culture. The proposal is to even up this difference
by allowing clubs/pubs to set their own prices.
The licensing law is well overdue a review. The proposal is that the Economic
Development Department should carry out a review of the licensing law
in which all interests are asked to contribute.
The perception is that Town after 8 p.m, can have an almost 'ghost town'
feel about it. To attract people back into town, retailers need to open
later and there should be more promotion of a café culture. Events
should be scheduled throughout. The proposal is to appoint a Town Centre
Manager who would be responsible for developing, monitoring and managing
the night-time economy through liaison with, retailers, hospitality industry,
Awareness Raising Campaigns:
drinking is a perennial problem in Jersey.
Whilst there are a number of projects seeking to tackle the issue from
the young persons point of view, there are currently, no programmes
designed to raise awareness amongst staff serving in off licenses.
aim of this initiative will be two fold.
raising awareness amongst staff working in off-licences through poster
campaigns and the development of a training package leading to a recognized
industry qualification; secondly, a poster campaign for the public, specifically
aimed at those who buy alcohol for underage drinkers explaining the penalties
and the reasons for not doing so.
suggests that many underage drinkers obtain their alcohol from older
people buying it for them or are not asked for a proof of age. The results
from the initial Safer St Helier research pinpointed the sale of alcohol
to children under-age.
was found to be a large body of anecdotal evidence which suggested that
young people under the age of 18 yrs old are regularly and openly purchasing
alcohol from a number of off-licence stores in Jersey.
groups focus has been on how and where young people are obtaining
alcohol from. Evidence from the Health Related Behaviour Questionnaire
suggests that 15% of
14-15 yr olds who drink purchased alcohol from either an off-licence/supermarket
(10%) or pub/club (5%). This has reduced significantly from 2000 when
36% said theyd purchased alcohol. However, one cannot simply ignore
the large body of anecdotal evidence which suggests that purchasing of
alcohol is more widespread.
this project is intended to be implemented in 2009, representatives of
the SSHCP have already been in contact with the Health Promotion department
with a view to producing posters raising awareness of the penalties for
adults buying alcohol for young people.
idea is for these posters to be prominently displayed in all off-licences
and supermarkets. The penalties for buying alcohol illegally will be explained
in English, Portuguese and Polish. This project will be taken forward
be a Plonker!
the Christmas period of 2008, SSHCP commissioned radio and TV adverts
to warn revellers of unacceptable behaviour and their effect on other
party goers in St. Helier. This scheme was linked in with NiteNet and
the Q-Safe Taxi Marshals to put the message across that if you cause problems
in one establishment and you find yourself ejected, your details will
be passed onto the establishments linked to the scheme and you will be
denied entry to all others. Play Radio
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